March 11, 2016

Durham Furniture Adds New Functionality To Website

Durham Furniture recently announced that it has relaunched its website,, with new features, improved capabilities and maximized performance to provide customers easy access to product information. It is the first step in a new strategic plan being implemented by the new management team.

“Our website is now fully optimized for all the devices our customers are using today to access our site, which offers them increased convenience,” says Luke Simpson, Durham President and CEO. “Users can search for furniture by dimension, fabric and finish, in order to narrow the list of potential pieces that suit their specific needs. Visitors can also search the extensive selection of solid wood furniture by collection, style and product category. Users can also search for furniture by dimensions in order to narrow the list of potential pieces that suit their specific needs.”

“The new design is crisp, clean and easy to read, with images that illustrate the inherent beauty and quality of solid wood furniture crafted in North America,” says Amanda McQueen, marketing and sales support manager for Durham Furniture. “Our social media buttons also make it convenient for consumers to post products they like to Facebook, Pinterest and other platforms that they enjoy using.”

In addition, “email,” “print” and “favorites” buttons make it simple for customers to save their favorites in their personal user account, to email pictures to friends or to print a copy of a product photograph. The Dealer Locator search function makes it easy to find the nearest retailer and drives consumer traffic to Durham dealers.

The “About Us” page tells the Durham story through a gallery of historic and entertaining photos that date back to the 1920s, showing the development of the company, its employees and its manufacturing facilities.

VanNoppen Marketing in Morganton, N.C. designed the site to make visiting Durham online a great experience, McQueen says. “We want to ensure a user-friendly experience for every consumer that visits” 

“The new website is the first step in a larger strategic plan that will unfold in the coming months to promote our position in the marketplace as a leading solid wood furniture producer in North America,” Simpson says. “It is an integral element to create demand for Durham Furniture products and to direct consumers to dealer stores.”

Read about Durham's new Website in this FurnitureWorld article.

More about Durham Furniture: Since 1899, Durham Furniture has been committed to making adult and youth solid wood furniture of exceptional quality, design and enduring value. With a proven legacy of integrity and dependability, Durham, a winner of numerous design awards, is among the premier bedroom and occasional furniture manufacturers in North America. The Durham brand also includes Solid Choices offering more than 40 finishes for some pieces and collections, and PerfectBalance, offering furniture that is the right style, right finish and right size. All furniture is crafted at the Ontario, Canada plant using lean manufacturing methods, while still relying extensively on the human touch.